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It’s not a lie…if you believe it

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Allan Chernoff of Chenoff Communications wrote an interesting article in Fortune Magazine to explain the rise of Donald Trump. The part that intrigued me the most was this paragraph:

Trump’s presentation style is engaging. He draws attention not only through his outrageous remarks, but also with his assertive, energetic and highly confident delivery. Trump may be telling lies, may be making it up as he goes, but the vocal and visual qualities of his presentation tell an audience he firmly believes every word coming out of his mouth, and so should they.

Scratching my head, I realized that Donald J. Trump = George L. Costanza.

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